Give the price some context.
Explain the frequency, duration and inclusions so the customer understands what the monthly payment actually buys.
← All selected workClean homes.
SELECTED WORK / AL NAJMSREEJITH SUJITH
Clean homes.
Repeat customers.
A clear monthly home service offer, supported by ads, sales and a booking experience I helped build.
Get to the numbers ↓THE COMMERCIAL HEADLINEAED 9,500
Reported monthly recurring revenue generated with AED 1,300 in acquisition advertising spend.
AL NAJM / SELECTED RESULTSMy contribution Marketing, offer positioning, ad creative, sales and bookings, plus an AI-built booking platform.
01 / THE BUSINESS RESULTRECURRING REVENUE HAS A DIFFERENT JOB
AED 9,500Reported monthly recurring revenue
AED 1,300Advertising spend to acquire the business
7.3×Monthly recurring revenue / acquisition ad spend
This compares a monthly revenue run rate with acquisition spend. It is not cumulative revenue, profit or a lifetime return.
02 / THE OFFERMAKE THE WHOLE ARRANGEMENT EASY TO BUY
Nobody wakes up
wanting to compare
hourly cleaning rates.
They want a home that stays manageable without arranging help from scratch every week. I positioned the service as a monthly cleaning and laundry routine, with the commitment and value made clear.
For households considering the cost of full-time help, a regular subscription offered another way to solve the problem. The marketing sold the arrangement, not simply a cheap hour.
Own more than the enquiry.
I handled marketing, sales and bookings. That kept customer objections close to the copy and helped connect demand to available service capacity.
Make booking part of the work.
I used AI to build a booking platform that supported the service. The goal was a usable customer journey, not another disconnected marketing asset.
03 / ACTUAL CREATIVE WORKTHE OFFER, MADE VISIBLE
One monthly price.
A lot less explaining.
Selected campaign creatives. Prices shown belong to those campaign offers, rather than a current service price list.
Make the monthly arrangement obvious.
A clear package helps customers compare the whole service, not just an hourly rate.
Show what the bill actually buys.
The itemised format makes inclusions visible and reduces the work needed to understand the offer.
Sell the feeling of a handled home.
A weekly reset gives the service a practical role in the customer’s routine.
Make getting help feel sensible.
The creative addresses the hesitation around hiring help, then anchors the message in a concrete package.
04 / AN EARLIER CAMPAIGN SNAPSHOT19 SEPTEMBER TO 18 OCTOBER 2026
Small spend.
Ten paying customers.
This earlier 30-day report is separate from the AED 9,500 monthly recurring revenue result above.
AED 1,071.42Meta spend shown in the report
84Messaging conversations started
10Clients reported by the business
AED 6,500Monthly revenue at a reported AED 650 average per client
How to read the numbers +
The earlier campaign produced a reported 10 clients at an average AED 650 per month. That gives AED 6,500 in monthly recurring revenue, not verified cumulative collections. The AED 9,500 result is a separate reported outcome and is not inferred from this screenshot.
05 / THE LONGER VIEWTHE FIRST MONTH IS NOT THE WHOLE RELATIONSHIP
Booked once is good.
Booked monthly is better.
The reason to focus on a subscription is the opportunity to keep serving the same household. That can spread the initial acquisition cost across more paid months.
Retention still has to be earned through consistent service. I have not turned a recurring revenue figure into an assumed lifetime value. The commercial lesson is to measure renewal and service costs alongside acquisition.
SREEJITH SUJITH / DUBAI
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